Do you remember IRC, Forums, or the early years of twitch? We had a last rule keeping things together, when brains were rotting and emotions were burning bright: Never go full retard. Keep at least a bit of dignity and sanity, don’t make yourself look like an idiot.
Today it’s more like “go full retard or die trying”. Sure, you can make more clicks with intelligent posts and well-formulated sentences, but its much harder… too hard for many. So the digital sewage sludge took over the internet, fuled by social networks. Brave new world.